A Former Zara Employee Talks About the Tricks This Brand Uses to Lure Us In

The lead director of Louis Vuitton, Daniel Piette, once described the popular brand Zara as “probably, the most innovative and smashing distribution network in the world.” Now, Zara stores are almost in every big city in the world and it’s not just regular people who wear their clothes, but also celebrities. While bloggers and stylists argue over the quality of their clothes, people who are interested in fashion are rushing to the stores to buy something new. But when buying clothes in popular stores, we should be careful in order to avoid falling for the tricks of experienced marketers.

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